Who we are
Why does watchmaking so often play by the same rules? Anoma embodies a more experimental and daring vision of watch design, breaking free from traditional constraints with its sculptural approach.
We draw inspiration from art, architecture, nature, and beyond — embracing the richness of the world to craft designs that feel both strikingly new and deeply familiar.
This is not the conventional approach. Hence our name, Anoma, which is short for anomaly.
Creative Director
Matteo Violet-Vianello
Matteo's passion for watches began in childhood, when he started disassembling vintage watches discovered in a drawer.
He went on to work at Sotheby’s and was one of the first employees at A Collected Man, a leading platform for rare watches.
During his 4 years at A Collected Man, he studied and sourced rare watches, worked closely with independent watchmakers and helped shape the platform’s editorial content.
Matteo is an Academy Member of the Grand Prix d'Horlogerie de Genève (GPHG).
