Who we are
Anoma was born from the belief that watch design could be much more experimental, daring and creative.
We create sculptural watches which break the conventional mould — hence our name, Anoma, which is short for anomaly.
We’re inspired by bold creators from within and outside the world of watches, from the modernist sculptures of Constantin Brâncusi to the undulating buildings of Oscar Niemeyer.
They remind us of the importance of constantly pushing boundaries, and our desire to celebrate creativity in all its forms.
Despite our unconventional approach, we are anchored in a respect and love for watchmaking tradition. We meticulously consider every curve, every line, every detail.
Creative Director
Matteo Violet-Vianello
Matteo's passion for watches began in childhood, when he started disassembling vintage watches discovered in a drawer. He went on to work at Sotheby’s and was one of the first employees at A Collected Man, a leading platform for rare watches.
During his 4 years at A Collected Man, he studied and sourced rare watches, worked closely with independent watchmakers and helped shape the platform’s editorial content.
His love for design and aesthetics cuts across several disciplines, including architecture, furniture and sculpture. Anoma represents the fusion and reconfiguration of these diverse influences.
Matteo is an Academy Member of the Grand Prix d'Horlogerie de Genève (GPHG).
Anoma A1
The Anoma A1 embodies our world view, breaking free from traditional constraints with its sculptural design.
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