Who we are
Anoma creates wearable sculptures, inspired by the rich world beyond watchmaking.
We draw inspiration from art, architecture, nature, and beyond, to craft designs that feel both strikingly new and deeply familiar.
Each piece begins with a clear concept that shapes its form and guides its development. The form bends to the idea.
Our goal is to embody a more experimental and daring vision of watchmaking, breaking free from traditional constraints. This is not the conventional approach — hence our name, Anoma, which is short for anomaly.
Creative Director
Matteo Violet-Vianello
Matteo’s passion for watches began in childhood, when he started disassembling vintage pieces discovered in a drawer.
He later joined Sotheby’s, before becoming one of the first employees at A Collected Man, a leading platform for rare watches.
Over four years at A Collected Man, he studied and sourced exceptional timepieces, worked closely with independent watchmakers, and helped shape the platform’s editorial voice.
Matteo is also an Academy Member of the Grand Prix d’Horlogerie de Genève (GPHG).
