The New York Times
"Young founders are betting on unusual designs and lower-end prices, and they say that their strategies are paying dividends."
Hodinkee
"Not many brands have stepped out with such an audacious design as their first release."
Justin Hast Interview (Video)
A conversation on the creative process and influences behind the Anoma A1, as well as some pieces from the collection of the founder of Anoma
Esquire
"An unconventionally shaped, almost-triangular, pebble-like model which was also inspired by the modernist sculptures of Constantin Brâncuși and the architecture of Oscar Niemeyer."
HYPEBEAST
"Aesthetically, the watch exudes an allure of magnetism with its intriguing dial."
Singapore Watch Club
"The Anoma A1 is an asymmetrical wristwatch with mid-century aesthetics, with its purpose to become a sculpture of beauty on its wearer’s wrist."
Worn & Wound
"Every tiny detail has been carefully considered, and the result is a genuinely unique design that somehow feels indebted to classic Cartier, 1970s funk, the Art Deco era, and something vaguely futuristic all at the same time."
Fratello Watches
"After analysing both the case and the dial in some detail, when taking a step back to consider the whole watch, I’m left appreciating just how effectively Anoma has included its influences."
Time & Tide Watches
"Considering his maverick taste when it came to collecting (he was the man who introduced me to Pierre Cardin watches), this left-field approach to design comes as no surprise to me."
The Guardian
"Anoma has created the A1 which was inspired by Charlotte Perriand’s plectrum-shaped 1950s freeform table."
Boss Hunting
"For enthusiasts of good design, this is the stuff horological dreams are made of."
Les Rhabilleurs
"Si la forme triangulaire aux coins arrondis nous plait beaucoup, c’est aussi et surtout la sensation de petit objet précieux, appelez-le galet si ça vous plait, qui fonctionne bien."
WAQT
"The design of the A1 is inspired by bold creators from both within and outside the watch world, drawing influence from the modernist sculptures of Constantin Brâncusi to the undulating buildings of Oscar Niemeyer."