A1 First Series
A1 First Series
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The A1 First Series is sold out and will not be reproduced. Our next A1 release is coming in March 2025. Sign up to the mailing list below to be the first to know!
Anoma was born to create bold, beautiful watches that merge influences and perspectives far beyond traditional watchmaking. We draw inspiration from art, nature, and beyond — embracing the richness of the world to craft designs that feel both strikingly new and deeply familiar.
Our inaugural creation, the A1 First Series, is inspired Charlotte Perriand’s free-form tables, Constantin Brâncusi’s modernist sculptures, and the organic softness of river stones. The result is a form that stands out yet feels inherently harmonious.
It embodies our core design principles: Purity, focusing on essential forms and functions by removing the unnecessary; Subtlety, where elegance unfolds through understated details over time; and Interactivity, inviting both the eye and hand to engage in discovery.
Specifications (tap to see details)
Specifications (tap to see details)
Diameter: 39mm x 39mm (wears like 37mm, due unique shape & lack of lugs)
Thickness: 9.45mm (wears thinner, due to the bottom 3mm curving inwards)
Metal: 316L stainless steel
Movement: Swiss automatic Sellita SW100
Crystal: Sapphire with anti-reflective coating
Water Resistance: 5 ATM / 50 metres / 164 feet
Strap: grained Italian leather (using regular 18mm springbars, changeable with tool)
Origin: Made in Switzerland
Warranty: 2 years
The watch’s rounded triangular form was initially inspired by a Charlotte Perriand free-form table from the 1950s, before merging with other influences.
We first discovered it in a Parisian antique gallery a few years ago and were immediately drawn to its fluid design.
Pictured: free form table, Phillips
“It was love at first sight. An absolutely stunningly designed watch that is so avant-garde, with roots in modernism and with an incredible dial that plays with the light. On the wrist, it embodies a piece of art awaiting attraction and admiration.”
Roni Madhvani – Collector
Signature Silhouette
The interplay of the two overlapping triangles that make up the case and dial opening are an experiment in asymmetry.
Shifting the dial opening noticeably to the right creates a shape that gently alternates between thinner and broader sections.
Natural Form
The case is designed to feel like a river stone, made smooth and round by the erosion of time. It does not feature a single straight line.
The mirror polished case bends and bounces the light in playful and unexpected ways, altering its appearance based on the different angles and lighting conditions.
Sculptural Details
To preserve the sculptural feel of the watch, the strap integrates directly into the case, through two slender openings on either side.
The crown is also recessed into the case, helping to maintain a sleek and uninterrupted silhouette from most angles. An aperture at the back makes it as easy as possible to access and operate the crown.
The strap is attached with conventional spring bars, which can easily be removed with a spring bar tool, allowing you to add your own straps and bracelets.
“The A1 is a breakthrough and unconventional piece made by someone who not only knows watches, but also has a deep knowledge and love for them.”
Alex Ghotbi — Collector, Head of Europe and Middle East at Phillips Watches
Layered Lacquer Dial
The dial is designed to simultaneously contrast and complement the case. The metal base is vertically brushed, then a smaller, central triangle is applied through a high polish.
Three layers of lacquer give the dial its unique colour and personality: one layer of greenish-blue, and two layers of deep midnight blue.
The result is a multifaceted dial, which shifts between a spectrum of glossy dark blue and sharply textured two-tone appearance.
Domed Hands
The leaf hands feature an exaggerated curve and profile, to echo the organic lines of the case.
They are laser cut for precision, then curved, to achieve their distinctive shape.
Hidden Details
The A1 has many small, hidden details. For instance, the inside of the caseback has a "perlage" finish, achieved by applying multiple circles, one at a time, with a rotating metal tool.
Even if hidden from view, we believe that these minute choices influence the quality and energy of an object.
How does it wear?
The A1 was carefully designed to be as comfortable as possible, on all kinds of wrists. The case measures 39mm by 39mm, but it wears closer to 37mm, thanks to its triangular shape, lack of lugs and hidden crown.
The case is 9.45mm thick, but the bottom 3mm curve inwards, allowing them to disappear into the wrist when the watch is worn. This makes the A1 wear even thinner than its dimensions would suggest.
Due to the soft, rounded profile of the case and the wrist bone holding the watch in place, the tip of the triangle at 3 o’clock does not cause any discomfort.
The circumference of the wrists in photography are 16.5cm (6.5 inches) for the male one and 14cm (5.5 inches) for the female one.
Who we are
Anoma was born from the belief that watch design could be much more experimental, daring and creative.
Sketches courtesy of Max Resnick